The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?
There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading
Every entrepreneur is concerned about the question: “How to keep regular customers and attract new ones?”. In this article, we have collected the most important trends of the year that will help you build the right marketing strategy.
1. Customer Experience
Customer experience has long been not just a buzzword, but an important trend that will reach a new level in 2020. This is the customer’s experience of interacting with the company. If you focus not on how to convince the client that your product is the best, but on creating a better experience and level of service, you can achieve much more results. Continue reading
1. Make a Deadline List Instead of a To Do List
Most likely, you have a to-do list – in a notebook or organizer, in notes on your phone, or just in your head. Does it happen that some tasks have been moving from list to list for several months, but hands never reach their completion? They hang dead weight, hinting at your unproductiveness and laziness. Getting rid of such tasks, as well as reducing the to-do list, is easier than it seems.
Assign a deadline for each task from the list. This is the easiest way to turn your to-do list into a schedule and a clear plan of what to do and when. Continue reading