What should be a profitable online store in 2021: main trends
It doesn't matter how many people per day visit your online store if they don't buy anything and don't even put the items they like in the shopping cart. Conversion…

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The formula for an ideal office: 5 main aspects
A comfortable modern office is a big expense for an employer, but it's not a waste. The office is the face of the company. This factor helps to retain the…

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5 ways to make money on Instagram: effective life hacks from those who succeeded
Almost everyone is trying to make money on Instagram: both world stars with millions of subscribers, and your friends, whose audience has barely exceeded 3 thousand people. We have collected…

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How much does a marketplace manager earn, and why this profession will be relevant for a long time
Our lives are getting better every year. About 20 years ago it was considered normal to buy clothes in the market and measure jeans in the cold on a cardboard.…

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Independent expertise: why do we need control over the quality of construction work?
At present, against the backdrop of a difficult economic situation, the problem of the quality of work performed at construction sites has become an acute issue. For economic reasons, contractors…

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what is in our head

How to increase sales

1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.

Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf  hat than a kilogram of tangerines.

Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading

What’s Behind the Dodo Empire

The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?

There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading

How do you decide to change jobs? 5 tips for those who really want, but are afraid
It can be considered a great rarity when you like work “from” and “to” throughout your working life. Most often, after a while, it begins to annoy, thoughts appear to…

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How to master a sought-after Internet profession in 1.5 months and earn from 50,000 rubles per month
For those who suffer in stuffy offices, and the trip to work turns into real hard labor, these are truly happy times. Now not only programmers, but also everyone can…

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How has the retail shopper changed during the pandemic? 4 main trends
Life after the pandemic is fundamentally different from what it was “before”. If earlier we went to work in the office, now many people work remotely. Our habits have also…

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How to develop a business on the Internet?
Any business entity is necessarily faced with the need to resolve the issue of how to develop a business via the Internet. It is in the online spaces that the…

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