The formula for an ideal office: 5 main aspects
A comfortable modern office is a big expense for an employer, but it's not a waste. The office is the face of the company. This factor helps to retain the…

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Olga Bubnenkova: “A real pr-specialist maneuvers between the cultural, economic, news and political spheres”
Modern PR man: creator of the company's image “I am often asked by beginning PR specialists about what a specialist in the field of PR communications should be like. Is…

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Plastic: friend or foe? 5 reasons to look at this material differently
Plastic products have already firmly entered our lives. It is hard to imagine that food containers, children's toys and other things made from this material will disappear. Ecologists often say…

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How to make the lighting of the refrigerating chamber‑warehouse in accordance with the regulations
How to make the lighting of the refrigerating chamber-warehouse in accordance with the regulations For clarity, you can see the distribution in colors in the following diagram. How to make…

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When you need a translator: 5 misconceptions about translation
Absolutely any translation can be done using an automated program when you can not do without an interpreter Photo: Unsplash Automatic translation programs are constantly being improved. Their translation is…

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what is in our head

How to increase sales

1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.

Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf  hat than a kilogram of tangerines.

Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading

What’s Behind the Dodo Empire

The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?

There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading

10 trends
Every entrepreneur is concerned about the question: "How to keep regular customers and attract new ones?". In this article, we have collected the most important trends of the year that…

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10 trends
Every entrepreneur is concerned about the question: "How to keep regular customers and attract new ones?". In this article, we have collected the most important trends of the year that…

...

Plastic: friend or foe? 5 reasons to look at this material differently
Plastic products have already firmly entered our lives. It is hard to imagine that food containers, children's toys and other things made from this material will disappear. Ecologists often say…

...

6 aromas that will help relieve fatigue and restore efficiency
Probably there is no such person who would not want to be always efficient and cheerful. What people don’t try to get rid of fatigue and return to work with…

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