It doesn’t matter how many people per day visit your online store if they don’t buy anything and don’t even put the items they like in the shopping cart. Conversion is one of the pillars on which the work and prosperity of any online trading platform rests. It directly depends on how long your business will last.
In 2020, with many staying at home more often, marketplaces have begun to feel better. But it is not certain that all e-commerce platforms will retain customers in 2021. Continue reading