Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…

Continue reading →

How has the retail shopper changed during the pandemic? 4 main trends
Life after the pandemic is fundamentally different from what it was “before”. If earlier we went to work in the office, now many people work remotely. Our habits have also…

Continue reading →

How to master a sought-after Internet profession in 1.5 months and earn from 50,000 rubles per month
For those who suffer in stuffy offices, and the trip to work turns into real hard labor, these are truly happy times. Now not only programmers, but also everyone can…

...

The formula for an ideal office: 5 main aspects
A comfortable modern office is a big expense for an employer, but it's not a waste. The office is the face of the company. This factor helps to retain the…

...

5 reasons why your salary has not increased for several years
You have been working in your specialty for a long time, but you have not seen an increase in salary for several years - perhaps 5, or even 10, or…

Continue reading →

the image of the company

Olga Bubnenkova: “A real pr-specialist maneuvers between the cultural, economic, news and political spheres”

Modern PR man: creator of the company’s image
“I am often asked by beginning PR specialists about what a specialist in the field of PR communications should be like. Is it enough in modern conditions for a communicator to write press releases and arrange interviews with influential publications? I can say that those strategies that worked five years ago may already be losing. In a multi-byte stream of information, promoted content is easy to get lost if PR work is built according to a simplified strategy. Continue reading

Checklist: how to build a career in 50+
Recruitment professionals and organizational leaders have noticed that the most vulnerable part of the population is among the unemployed people aged 50 and over. They have not yet retired, but…

...

5 branding misconceptions that are keeping your business from growing
The high achievement of any company is that its brand is recognized by a large number of people. A memorable color scheme, an interesting logo and a sonorous slogan work…

...

How do you decide to change jobs? 5 tips for those who really want, but are afraid
It can be considered a great rarity when you like work “from” and “to” throughout your working life. Most often, after a while, it begins to annoy, thoughts appear to…

...

Plastic: friend or foe? 5 reasons to look at this material differently
Plastic products have already firmly entered our lives. It is hard to imagine that food containers, children's toys and other things made from this material will disappear. Ecologists often say…

...