The author of the book himself attributed to guerrilla marketing unusually designed business cards, booklets, leaflets, which were left in the places where the representatives of the target audience are supposed to be. For example, organizations that produce and install window structures can leave their advertising materials in new buildings, and flower sellers can put their business cards in pastry shops, etc. Such advertising does not require a significant budget.
Distinctive features of guerrilla marketing:
affordable price, which is one of the main advantages of this tool; Continue reading
1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.
Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf hat than a kilogram of tangerines.
Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading
The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?
There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading