4 directions that will change the approach to accounting in 2021
The pandemic that happened in 2020 significantly affected the usual course of life and, of course, the business sector. Decrees of the President and subsequent Decrees of the Government, clarifications…

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4 directions that will change the approach to accounting in 2021
The pandemic that happened in 2020 significantly affected the usual course of life and, of course, the business sector. Decrees of the President and subsequent Decrees of the Government, clarifications…

Continue reading →

5 professions of the XXI century, which are relevant today more than ever
Now, few people will remember that once there were such professions as a telephone operator, a lamplighter or an ice peddler. But relatively recently, these were ordinary specialties, and it…

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How to properly arrange content to get to the top of search engines? 5 tips from the pros
Everyone has their own reasons to create their own website. Some need it to promote their business, while others need it to declare their expertise and bring knowledge to the…

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The right content for an online store
Almost everyone has experienced visiting an online store in their life. Suppose you wanted to buy a multifunctional multicooker to forget about the long standing at the stove. And so…

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several months

Guerrilla Marketing: Features and Benefits

The author of the book himself attributed to guerrilla marketing unusually designed business cards, booklets, leaflets, which were left in the places where the representatives of the target audience are supposed to be. For example, organizations that produce and install window structures can leave their advertising materials in new buildings, and flower sellers can put their business cards in pastry shops, etc. Such advertising does not require a significant budget.

Distinctive features of guerrilla marketing:

affordable price, which is one of the main advantages of this tool; Continue reading

How to increase sales

1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.

Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf  hat than a kilogram of tangerines.

Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading

What’s Behind the Dodo Empire

The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?

There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading

From a Nissan salesperson to the head of a premium car dealership: Vladislav Koval shared his success story
Vladislav was always fond of cars and even in his youth he dreamed of connecting his life with work in prestigious car dealerships. He received his first position as a…

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What should be a profitable online store in 2021: main trends
It doesn't matter how many people per day visit your online store if they don't buy anything and don't even put the items they like in the shopping cart. Conversion…

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5 reasons why your salary has not increased for several years
You have been working in your specialty for a long time, but you have not seen an increase in salary for several years - perhaps 5, or even 10, or…

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How to make the lighting of the refrigerating chamber‑warehouse in accordance with the regulations
How to make the lighting of the refrigerating chamber-warehouse in accordance with the regulations For clarity, you can see the distribution in colors in the following diagram. How to make…

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