How to run your blog on Instagram so that it brings money?
Instagram is an effective platform for promoting your business and your own expertise, which allows you to create reliable sales channels and loudly declare your product. Therefore, it is not…

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Crowdfunding: how to get money for the development of your project?
Crowdfunding is the collective collaboration of people to fund a project. It could be, for example: product or object - a monument, innovative technology; service - festival, hairdresser, production; non-material…

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How much does a marketplace manager earn, and why this profession will be relevant for a long time
Our lives are getting better every year. About 20 years ago it was considered normal to buy clothes in the market and measure jeans in the cold on a cardboard.…

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Outsourcing is a lifeline for business: what is it and what are the benefits
A good businessman is always trying to keep costs down. This is especially true now, when entrepreneurs are going through hard times. To stay afloat, you have to figure out…

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5 reasons why your salary has not increased for several years
You have been working in your specialty for a long time, but you have not seen an increase in salary for several years - perhaps 5, or even 10, or…

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several months

Guerrilla Marketing: Features and Benefits

The author of the book himself attributed to guerrilla marketing unusually designed business cards, booklets, leaflets, which were left in the places where the representatives of the target audience are supposed to be. For example, organizations that produce and install window structures can leave their advertising materials in new buildings, and flower sellers can put their business cards in pastry shops, etc. Such advertising does not require a significant budget.

Distinctive features of guerrilla marketing:

affordable price, which is one of the main advantages of this tool; Continue reading

How to increase sales

1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.

Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf  hat than a kilogram of tangerines.

Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading

What’s Behind the Dodo Empire

The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?

There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading

Accounting in an online store: 7 cases and life hacks
When an online store grows, the number of orders increases, and the staff expands, keeping records and documentation in online spreadsheets or, moreover, in Excel is no longer just inconvenient.…

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Hobby business: how to work from home, make beautiful things and make money from it
There are actually a lot more creative and talented people than you think. Often we do not notice them, because they hide under the strict office suit that you have…

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4 directions that will change the approach to accounting in 2021
The pandemic that happened in 2020 significantly affected the usual course of life and, of course, the business sector. Decrees of the President and subsequent Decrees of the Government, clarifications…

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9 hidden signs that they want to fire you any day
The job market is rarely teeming with dream jobs, so no one wants to be fired without warning. But the manager at any time can tell you: "Goodbye, our meeting…

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