The audience of metropolitan hookah bars has grown several times over the past 3-4 years, but the pandemic and legislative restrictions have shaken the market so much that many establishments have left this business forever. Those entrepreneurs who did not want to give up without a fight continued to work in a new format. If earlier lovers to enjoy the fragrant smoke went to clubs and hookahs, now the masters of hookah art come to the client themselves. In Moscow, hookah catering is gaining more and more popularity.
We decided to learn more about the new format of the hookah business and talked to the founder and owner of the popular Teplo hookah catering in the capital, Andrey Sergeevich Ponizyaykin. Continue reading