5 surefire ways to increase sales in any business
Sometimes entrepreneurs face a "freeze" in sales. It would seem that the business is built perfectly, but customers still bypass you. Maybe it's the wrong positioning. We have put together…

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How to increase sales
1. Launch the New Year's tariff or the "Gift with Purchase..." promotion Whatever your company does, you can always create a favorable rate and come up with an unusual gift…

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Guerrilla Marketing: Features and Benefits
The author of the book himself attributed to guerrilla marketing unusually designed business cards, booklets, leaflets, which were left in the places where the representatives of the target audience are…

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When you need a translator: 5 misconceptions about translation
Absolutely any translation can be done using an automated program when you can not do without an interpreter Photo: Unsplash Automatic translation programs are constantly being improved. Their translation is…

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When you need a translator: 5 misconceptions about translation
Absolutely any translation can be done using an automated program when you can not do without an interpreter Photo: Unsplash Automatic translation programs are constantly being improved. Their translation is…

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right away leads

The right content for an online store

Almost everyone has experienced visiting an online store in their life. Suppose you wanted to buy a multifunctional multicooker to forget about the long standing at the stove. And so you go on a journey through the electronic storefronts, and there … There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, as an option, an instruction is attached to each product in electronic form, there are about twenty pages. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no – there is no information, and you see, for example, this picture:

Accordingly, the question of the choice of products and the outlet itself remains open. Continue reading

How to increase sales

1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.

Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf  hat than a kilogram of tangerines.

Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading

What’s Behind the Dodo Empire

The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?

There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading

Crowdfunding: how to get money for the development of your project?
Crowdfunding is the collective collaboration of people to fund a project. It could be, for example: product or object - a monument, innovative technology; service - festival, hairdresser, production; non-material…

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5 entrepreneurial mistakes that hurt your business
Any business requires a thoughtful approach and thorough preparation. If you take it too lightly, then the probability of failure will be too high to hope for a positive outcome,…

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Business with China
Business with China is a very promising area, despite the fact that many consider it outdated. The dollar has noticeably risen in price, which means that it will not work…

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Accounting in an online store: 7 cases and life hacks
When an online store grows, the number of orders increases, and the staff expands, keeping records and documentation in online spreadsheets or, moreover, in Excel is no longer just inconvenient.…

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