5 professions of the XXI century, which are relevant today more than ever
Now, few people will remember that once there were such professions as a telephone operator, a lamplighter or an ice peddler. But relatively recently, these were ordinary specialties, and it…

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7 life hacks for entrepreneurs
1. Make a Deadline List Instead of a To Do List Most likely, you have a to-do list - in a notebook or organizer, in notes on your phone, or…

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How to properly arrange content to get to the top of search engines? 5 tips from the pros
Everyone has their own reasons to create their own website. Some need it to promote their business, while others need it to declare their expertise and bring knowledge to the…

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Plastic: friend or foe? 5 reasons to look at this material differently
Plastic products have already firmly entered our lives. It is hard to imagine that food containers, children's toys and other things made from this material will disappear. Ecologists often say…

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How to increase sales
1. Launch the New Year's tariff or the "Gift with Purchase..." promotion Whatever your company does, you can always create a favorable rate and come up with an unusual gift…

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right away leads

The right content for an online store

Almost everyone has experienced visiting an online store in their life. Suppose you wanted to buy a multifunctional multicooker to forget about the long standing at the stove. And so you go on a journey through the electronic storefronts, and there … There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, as an option, an instruction is attached to each product in electronic form, there are about twenty pages. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no – there is no information, and you see, for example, this picture:

Accordingly, the question of the choice of products and the outlet itself remains open. Continue reading

How to increase sales

1. Launch the New Year’s tariff or the “Gift with Purchase…” promotion
Whatever your company does, you can always create a favorable rate and come up with an unusual gift for regular customers.

Gift to the main product. If your company installs windows, you can give bright garlands; if it sells doors, you can give Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf  hat than a kilogram of tangerines.

Tariff “New Year”. For example, a public speaking school may offer a New Year’s Party Soul course, an amusement store a selection of board games for children and adults. Continue reading

What’s Behind the Dodo Empire

The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese market.
You said that at the start of your business, you were not shy about copying your competitors. When do you need to stop looking at others and start developing your own?

There is an important thing that I realized in practice. The market economy and private business are like nature. Continue reading

How do you decide to change jobs? 5 tips for those who really want, but are afraid
It can be considered a great rarity when you like work “from” and “to” throughout your working life. Most often, after a while, it begins to annoy, thoughts appear to…

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Independent expertise: why do we need control over the quality of construction work?
At present, against the backdrop of a difficult economic situation, the problem of the quality of work performed at construction sites has become an acute issue. For economic reasons, contractors…

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Outsourcing is a lifeline for business: what is it and what are the benefits
A good businessman is always trying to keep costs down. This is especially true now, when entrepreneurs are going through hard times. To stay afloat, you have to figure out…

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The formula for an ideal office: 5 main aspects
A comfortable modern office is a big expense for an employer, but it's not a waste. The office is the face of the company. This factor helps to retain the…

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