knows how to change direction
It doesn’t matter how many people per day visit your online store if they don’t buy anything and don’t even put the items they like in the shopping cart. Conversion is one of the pillars on which the work and prosperity of any online trading platform rests. It directly depends on how long your business will last.
In 2020, with many staying at home more often, marketplaces have begun to feel better. But it is not certain that all e-commerce platforms will retain customers in 2021. Continue reading
Olga Bubnenkova: “A real pr-specialist maneuvers between the cultural, economic, news and political spheres”
Modern PR man: creator of the company’s image
“I am often asked by beginning PR specialists about what a specialist in the field of PR communications should be like. Is it enough in modern conditions for a communicator to write press releases and arrange interviews with influential publications? I can say that those strategies that worked five years ago may already be losing. In a multi-byte stream of information, promoted content is easy to get lost if PR work is built according to a simplified strategy. Continue reading