How to make the lighting of the refrigerating chamber‑warehouse in accordance with the regulations
How to make the lighting of the refrigerating chamber-warehouse in accordance with the regulations For clarity, you can see the distribution in colors in the following diagram. How to make…

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Olga Bubnenkova: “A real pr-specialist maneuvers between the cultural, economic, news and political spheres”
Modern PR man: creator of the company's image “I am often asked by beginning PR specialists about what a specialist in the field of PR communications should be like. Is…

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What should be a profitable online store in 2021: main trends
It doesn't matter how many people per day visit your online store if they don't buy anything and don't even put the items they like in the shopping cart. Conversion…

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What's Behind the Dodo Empire
The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese…

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When you need a translator: 5 misconceptions about translation
Absolutely any translation can be done using an automated program when you can not do without an interpreter Photo: Unsplash Automatic translation programs are constantly being improved. Their translation is…

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allocating the budget

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Crowdfunding: how to get money for the development of your project?

Crowdfunding is the collective collaboration of people to fund a project. It could be, for example:

product or object – a monument, innovative technology;
service – festival, hairdresser, production;
non-material direction – research, book, application;
target direction – fundraising for orphans, support for political campaigns.
The author of the project must captivate the sponsor with the idea. Projects are published on crowdfunding sites, where the authors show their ideas, and anyone who wants to donates money for them. Crowdfunding can be compared to how you collect money from friends to give a friend an expensive gift, and in return they feed you a cake. Continue reading

Checklist: how to build a career in 50+

Recruitment professionals and organizational leaders have noticed that the most vulnerable part of the population is among the unemployed people aged 50 and over. They have not yet retired, but they are unlikely to get their dream job. Or is it a myth? If you are in this category, now is the time to act. There are some useful tips to help you find yourself and become successful.

Assess your resources
how to find a job at 50
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9 hidden signs that they want to fire you any day

The job market is rarely teeming with dream jobs, so no one wants to be fired without warning. But the manager at any time can tell you: “Goodbye, our meeting was a mistake.” How to understand that you are a candidate for dismissal and correct yourself before it’s too late? Information can be gleaned from the experience of HR specialists, employees and leaders of large companies.

Here are 9 wake-up calls, after which you need to look for a new job or muster up your will and correct your mistakes on the spot. Continue reading

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The impact of the IT sector on the taxi market
More than 1 million passengers in Moscow travel by taxi every day. Such conclusions were reached in the Department of Transport of the capital. According to the latest data, about…

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5 branding misconceptions that are keeping your business from growing
The high achievement of any company is that its brand is recognized by a large number of people. A memorable color scheme, an interesting logo and a sonorous slogan work…

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How to properly arrange content to get to the top of search engines? 5 tips from the pros
Everyone has their own reasons to create their own website. Some need it to promote their business, while others need it to declare their expertise and bring knowledge to the…

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Ads We Don't See, But They Work: 5 Facts About Influencer Marketing
Today, creating a recognizable brand has become much more difficult than 10 years ago. People are tired of the aggressive imposition of goods and services. And the promotion channels have…

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