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Ads We Don’t See, But They Work: 5 Facts About Influencer Marketing

Today, creating a recognizable brand has become much more difficult than 10 years ago. People are tired of the aggressive imposition of goods and services. And the promotion channels have changed significantly: newspapers, television and radio have been replaced by the Internet. Moreover, most of the sales were concentrated in social networks, which initially had a different purpose. Therefore, marketing agencies had to quickly retrain, as inviteagency.com did. Here are 5 facts about influencer marketing that will help you better understand what it is and what its benefits are.

1. Influencer marketing promotes brands through authority
Ads we don’t see, but they work
Influence marketing is a way to promote brands through popular faces. You have probably come across such advertising, for example, when a popular blogger talks about a product – this is influence marketing. From the outside, this does not look like an advertising company at all, just a person talks about what he uses himself. But in fact, a colossal work is hidden under the tip of the iceberg.

The psychology of the modern buyer is arranged in such a way that he would rather trust the opinion of an authoritative person than just a beautiful picture. A star who advertises anti-dandruff shampoo on TV will definitely lose in front of a beauty blogger who has several million subscribers. Such people are called opinion leaders, and it is this direction that is most relevant in the advertising market now.

2. Advertising through influencer marketing is more effective than traditional advertising
INVITE agency experts shared with us an interesting observation. Observe yourself: what do you feel and think when you see another advertisement on TV about, for example, plant-based milk? Most likely, most of us will simply ignore the video, and even think “most likely it’s expensive, because so much money has been invested in advertising.”

Now imagine that one of your favorite food bloggers made a video of how he cooks an interesting dish, and there is exactly such milk in the list of ingredients. What will change in our perception of the brand? Firstly, we will definitely recognize it on store shelves. Secondly, if we want to repeat the recipe, we will most likely buy this particular brand of milk. And thirdly, if the advertising campaign is carried out correctly, we will not feel that annoying pressure that is inherent in traditional advertising.

3. The advertising campaign focuses exactly on the target audience
Ads we don’t see, but they work
The effectiveness of any advertising campaign largely depends on whether the target audience is chosen correctly. It is unlikely that advertising foam in a women’s blog about relationships with men will lead to an increase in sales, and a depilatory product in a place where premium cars are discussed. Influence marketing allows you to accurately determine where it is better to carry out promotional activities precisely through the analysis of the target audience.

4. Influence marketing is suitable for any business
Absolutely any brand, young or already well-known, targeted at a wide audience or highly specialized, can be effectively promoted using influencer marketing tools. People who advertise a product through their authority are called influencers. They can be both stellar personalities and novice promising bloggers.

5. Brand promotion through bloggers is not as easy as it seems.
Ads we don’t see, but they work
To a person uninitiated in the intricacies of advertising campaigns, it may seem that there is nothing easier than promoting your product through bloggers. You just need to find a suitable star with a large number of subscribers, agree with her that she will talk about your product, and after a while, sales will creep up.

In fact, everything is not so simple at all. Influence marketing is the same serious and complex way of promotion as a regular advertising campaign. A thorough analysis is needed not only of the target audience, but also of the tone with which the blogger communicates with his subscribers. It must match the image of the promoted brand. You need to plan a budget, define goals and, based on this, create advertising content. In addition, there are many other nuances that must be taken into account in order not to waste money.

Influence marketing is an effective way to make your brand recognizable and thereby increase sales. But for the method to work, you need to carry out colossal preparation, which can only be handled by professionals represented by the agency – https://inviteagency.com/.

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