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What should be a profitable online store in 2021: main trends

It doesn’t matter how many people per day visit your online store if they don’t buy anything and don’t even put the items they like in the shopping cart. Conversion is one of the pillars on which the work and prosperity of any online trading platform rests. It directly depends on how long your business will last.

In 2020, with many staying at home more often, marketplaces have begun to feel better. But it is not certain that all e-commerce platforms will retain customers in 2021. What points to pay attention to if you want your online store not only to stay afloat, but to continue growing, said Artyom Sokolov, Marketing Director of InSales.

1. Adaptability
what should be a profitable online store
Photo: Pexels
If it is inconvenient for a person to use the site from different devices – you have to scroll a lot and search for a long time – he will close it and choose another one. The task of adaptive layout is to make the pages (and this is especially important for online stores) be equally pleasant to flip through both on a computer and on any mobile gadget.

It was 10 years ago that few people made purchases through applications on their phones. But today, to remain at the level of those years for e-commerce is a collapse. One of the largest research organizations, Gfk, calculated that in 2019, 30% of online purchases by Russians were made through mobile devices. In 2020, this figure exceeded 50%. Therefore, it is important to develop a functional and user-friendly website that will dynamically adapt to different formats.

The main parameters to consider here are user behavior, platform, screen size, and gadget orientation. If earlier the mobile version of the site was a nice bonus, today it is a vital necessity.

2. Mobility
what should be a profitable online store
Photo: Unsplash
If it should be convenient for the user to choose goods on the website of an online store, then it is important for the owner of the site to easily manage the processes. For example, through a mobile phone. When you have the opportunity, you can abandon the office and limit yourself to a small number of employees who are not tied to the workplace.
what should be a profitable online store

Thanks to the InSales platform (the application is available on Android and iOS), you will get a full-fledged online store with all the necessary functions in one day. Manage statuses, composition and cost of an order, track statistics on sales channels, add products, build routes, and all this right from the application.

InSales will help you with promotion, there are 30 ready-made design templates, 24/7 support and much more. And you don’t need to keep a staff of programmers for everything to work correctly.

3. Install messenger
what should be a profitable online store
Photo: Unsplash
Many people do not like when they receive a call without being warned about the call in the messenger. And in general, written communication has become much more popular. It is simply simpler, more efficient and more profitable than the same SMS messages. Therefore, it is not surprising that in 2021 the trend will continue, and instant messengers will remain the most popular channel for active users to communicate. There is simply no alternative for them in the foreseeable future. So the owners of online stores should think about their own convenient messaging system.

The main thing is that it is convenient for buyers to start a conversation with the manager (without wasting extra time searching for a dialog box). InSales approached this issue in such a way that consumers can communicate with the seller via WhatsApp, SMS, email, Viber or Telegram. In any chosen way, the buyer will receive information about the change in the status of the order or any trigger messages regarding the product.

4. Sociality
The service of selling goods today can be found in some social networks. The functionality of an online store was acquired, for example, by the social network VKontakte. It has the ability to automatically upload orders from the social network to the CMS and its own Market, which has every chance to compete with marketplaces and product aggregators over time.

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