Guerrilla Marketing: Features and Benefits
The author of the book himself attributed to guerrilla marketing unusually designed business cards, booklets, leaflets, which were left in the places where the representatives of the target audience are…

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From a Nissan salesperson to the head of a premium car dealership: Vladislav Koval shared his success story
Vladislav was always fond of cars and even in his youth he dreamed of connecting his life with work in prestigious car dealerships. He received his first position as a…

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What should be a profitable online store in 2021: main trends
It doesn't matter how many people per day visit your online store if they don't buy anything and don't even put the items they like in the shopping cart. Conversion…

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How to make the lighting of the refrigerating chamber‑warehouse in accordance with the regulations
How to make the lighting of the refrigerating chamber-warehouse in accordance with the regulations For clarity, you can see the distribution in colors in the following diagram. How to make…

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How to develop a business on the Internet?
Any business entity is necessarily faced with the need to resolve the issue of how to develop a business via the Internet. It is in the online spaces that the…

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How to properly arrange content to get to the top of search engines? 5 tips from the pros

Everyone has their own reasons to create their own website. Some need it to promote their business, while others need it to declare their expertise and bring knowledge to the masses. And some decide to make money on ads placed on the pages. In any case, to achieve your goals, you need traffic, and you can count on it only with properly designed content.

First you need to decide which target audience you are targeting. This will allow you to choose a competent style of writing material and its design. Be sure to draw up a content plan for publications so that they come out regularly. And, of course, adhere to certain rules when designing content.

Choose a clickable title
how to format content well
Photo: Unsplash
The number of clicks largely depends on how you name the article. The reader needs to be hooked, let him understand that inside he will find really useful and interesting information. The presence of a keyword in the title will help raise the publication to the top of the search engine. But it is not enough just to use the frequency words from the semantic core. The title must be attractive.

There are several secrets on how to make it more clickable. You can use numbers in it. For example, “5 effective ways to get rid of rodents in a private home.” And voicing the pain of the client works well. The headline “How to stop wasting money on all sorts of nonsense?” will attract those who do not know how to manage a family budget.

Use visual content wisely
how to format content well
Photo: DR
With a high degree of probability, no one will read a continuous canvas of text, even if you correctly divide it into paragraphs and decorate each part with subheadings. It is necessary to add visual content that will complement the material. Moreover, the more useful it is, the better.

But sometimes it happens that a picture that is ideally suited to the topic of an article turns out to be too small. You have to choose between not using it at all and spending extra time searching, or uploading a poor quality image. Neither option is suitable. In our work, we have already made sure more than once that you can simply enlarge a picture without losing quality, in a couple of clicks and for free.

Work on the nuances
how to format content well
Photo: DR
Do not forget to write a description, title and tags in the admin panel of your site. Correctly define the article in the appropriate heading, and highlight the main thoughts in bold in the text. But don’t use this method in every paragraph. There is never a lot of really important information.

And do not forget to link to your other materials or partner sites if your goal is to bring the client to a third-party resource.

Read the text carefully before posting.
how to format content well
Photo: Unsplash
This work is very painstaking and not everyone likes it, but it is extremely important. If from the first lines the reader stumbles upon spelling errors, or the style of the text is at the level of a seventh grade student, no one will read the material to the end. And we do not create content to be flipped through and closed.

To keep the reader’s attention until the end of the article, write in a stylistically and spelling-literate language. Get rid of boring clericalism, trying to make sentences lively, and not look like an official’s speech. Give only useful information, without diluting the text with unnecessary “water”.

You can use special services that will help you get rid of repetitions, grammatical errors and stylistic mistakes.

Publish only unique articles of optimal size
how to format content well
Photo: Unsplash
Search engines really dislike non-unique content. If you simply copied material from another resource, this is not only fraught with copyright infringement, but also leads to the fact that your site will never be in the first positions in search engines. Therefore, publish only unique articles.

Equally important is the amount of material. A long post is dangerous because it will most likely get tired of reading and close somewhere in the middle of the text. This means that you will not be able to fully convey your thoughts. But too short material is also bad. The time that the reader spends on the site largely depends on the behavior of search engines in relation to the site. The minimum recommended number of characters without spaces is about 3000. And the maximum is 6000-7000. It is better to split one article of 14,000 characters into two than to publish such a long read.

Proper content design benefits the entire project, just don’t forget that the main thing is the benefit for the reader. And everything else is the nuances that you should not forget about if you want to get into the top search engines.

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