The right content for an online store
Almost everyone has experienced visiting an online store in their life. Suppose you wanted to buy a multifunctional multicooker to forget about the long standing at the stove. And so you go on a journey through the electronic storefronts, and there … There are 20-30 options on each of them with prices, but without any details (no characteristics, no description). Or, as an option, an instruction is attached to each product in electronic form, there are about twenty pages. And in addition to information about the technique, I would like to understand what conditions of cooperation are offered to you. But no – there is no information, and you see, for example, this picture:
Accordingly, the question of the choice of products and the outlet itself remains open. And here the palm will be taken by the online store that will provide the buyer with important information.
The right content is an important component of online business success
Many owners of online stores mistakenly believe that the success of the event is ensured if the assortment of the outlet is wide. They reason on the basis that if a person needs it, he will buy it. But with this approach, an important point is missed: why should the client place an order with you?
Thus, for online sales to be successful, it is necessary to ensure:
the ability to find an online store on the network (search advertising or organic issuance);
the relevance of information on the site so that guests stay on it as long as possible;
a large selection of products, user needs must be met;
advantageous differences between your point of sale and its range from competitors.
Content will become your reliable assistant in achieving all your goals. It will attract visitors to your site, help keep their attention, and encourage them to make a purchase.
Filling an online store with content: three whales
Content is a broad concept that includes not only texts, but also photos, videos, and other components. Undoubtedly, articles and descriptions are the most significant elements. The more useful and relevant the materials posted in your online store are, the higher the probability of successfully solving your primary task – attracting a client and making a profit.
You need to achieve an integrated approach to filling the site. If the descriptions are good, but the pictures are few, visitors will not like it. On the contrary, the result is the same. A point approach to working with content is not good, only a comprehensive solution works.
First whale: texts
Texts become the main source of information for online store visitors. With their help, you can convey information about the specifics of goods, their technical characteristics, capabilities, pluses. In addition, information about delivery conditions, payment options, the specifics of ordering, possible discounts, guarantees, etc. will be important for your guests.
Articles are interesting not only to users, but also to search robots. The main thing is to use this kind of content wisely.
So, texts are needed on almost all pages of the site – on the main page, in categories, subsections, in product cards, in the section on delivery and payment, etc. In some cases, the articles are quite voluminous, in others, a couple of sentences will suffice. In any case, regardless of the volume, the text should be useful and relevant, as well as provide answers to questions that interest the client. Among them – where it is located, what is offered and why you need to buy products here.
As an example, let’s search for a large tunic and hit the following page:
Only one thing is clear – clothes of large sizes are offered. Firstly, the concept of “large” is different for everyone, and secondly, who said that you will surely find a tunic here? But if you add a little text and describe what the online store offers, the situation will immediately become clear.
Of course, writing huge “sheets” is not worth it. They just won’t be read. Here is a classic mistake for the main page.