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5 branding misconceptions that are keeping your business from growing

The high achievement of any company is that its brand is recognized by a large number of people. A memorable color scheme, an interesting logo and a sonorous slogan work for the image of any business. Both large and small.

Unfortunately, many entrepreneurs believe that they can do without corporate identity. But this position does not allow the business to grow. Here are 5 of the most common misconceptions that relate to this issue.

“We will do without corporate identity”
5 corporate identity misconceptions
Photo: takostudio.ru
Every business, especially those that operate online, needs a visual identity that will differentiate it from its competitors. But even offline enterprises have now acquired their own website, since most people are looking for services and goods via the Internet. And without a corporate identity, the chances of attracting attention are close to zero. When developing your brand, you must understand that it consists not only of the opinion of customers about the company, but also of your own style and logo, which will be associated only with you.

Alexander Golodyaev, head of the Tako design studio, told how the corporate identity is being worked on:

– We always start work on creating the style of any brand only after conducting a graphic and marketing analysis. And only after studying the business processes of the enterprise, its target audience and the products that it offers, we proceed directly to work on the style.

In this process, it is important to do situational design. For example, if you have salespeople in your company who hold regular meetings, be sure to make a commercial logo and business cards. This set will be a great tool in their hands. If you have a point of sale, think about designing a logo, signage, interior design, price tags, and staff clothing. There can be many similar situations, and each requires an individual approach.

“I won’t hire anyone, you can make a corporate identity yourself”
5 corporate identity misconceptions
Photo: takostudio.ru
The impression of a company is made up of many factors, even the quality of goods and services is not always in the first place. If the client does not yet know anything about your company and is contacting you for the first time, then the first thing he will evaluate is the design of the site or office. Gone are the days when there was not much choice, and customers were content with a simple website or online store created on a free engine, with poor quality pictures and texts from a cheap copywriter with a lot of errors. Now this will turn off a potential buyer, even if you have an incredibly huge range of goods or services for a minimal price. So don’t risk your reputation. It is better to pay once and get something that will work for the benefit of the company for many years than to regret the missed opportunities.

5 corporate identity misconceptions
Photo: Alexandra Golodyaev
Alexander Golodyaev told us how work on the brand’s corporate design begins at the Taco design studio:

– Design development begins with logo sketches, which are hand-drawn sketches on paper. This stage is very important, because when the artist draws sketches on his own, this ensures that the design will be original and one of a kind.

In our Taco studio, the customer will see 7-10 sketches to choose from, in order to surely catch on to some idea. Then we make 3 working versions, which the customer chooses. We are finalizing the final version.

The company has 16 designers. Each has its own handwriting, which will definitely suit your business. We have already developed logos and style elements for more than 30 different niches: information business, training, online stores, enterprises, cafes, restaurants, car dealerships, construction, beauty industry and many others.

“We can’t afford it”
5 corporate identity misconceptions
Photo: takostudio.ru
Of course, any professional work requires financial investments. But the lack of corporate identity will cost you incomparably more. If attention to detail is your motto, then how can you ignore your brand visuals?

If you want to increase the corporate spirit of your employees and the credibility of your company, as well as make it stand out from the competition, then you cannot do without a brand book. It is a set of rules that spell out to the smallest detail how the brand should be designed, reflect the ideas, mission and goals of the company. The brand book created by the Taco design studio for its clients contains more than 9 positions. They help to design even numerous branches located in different parts of the world in a single style.

“The main thing is a sonorous name, and the rest is not important”
5 corporate identity misconceptions
Photo: takostudio.ru
Of course, a memorable and interesting name is one of the factors that affects brand awareness. But alone it is not able to hook the client. To increase customer loyalty, visual reinforcement is a must. In the corporate identity of an organization, everything is important – the name, the logo, and even the color scheme.

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