5 surefire ways to increase sales in any business
Sometimes entrepreneurs face a “freeze” in sales. It would seem that the business is built perfectly, but customers still bypass you. Maybe it’s the wrong positioning. We have put together a few tips that will help increase customer interest in your services and products.
Does your brand have Instagram? How long have you been “making concessions” to the audience and arranged sales? Or maybe the whole point is inefficient work at one of the stages? These simple guidelines often prove to be a lifeline for those who are trying to sell more but don’t know how.
Analyze your sales funnel
A sales funnel is a visual path that your customers go through – from “getting acquainted” with a brand to buying a product or service. To understand where you work effectively and where you “sag”, you need to decompose all sales into stages and track the behavior of buyers. This is especially true when launching contextual advertising: you see that, conditionally, 1000 people saw your ad, 400 clicked on it, 200 went to the site or profile, but in the end only 100 users used the product and gave money for it.
Funnel analysis helps improve performance: perhaps the text of the advertisement is not catchy enough, or the transition to the site is too difficult.
Run social media ads
5 sure ways to increase sales
Every day, 500 million people around the world and at least 56 million Russians actively use Instagram. Social networks store information about your potential customers – their age, gender and interests. This data helps you run unique and customer-focused ads. You can show your ads to competitors’ customers or subject group subscribers while expanding your search.
On the course “Instagram Promotion in a New Way” you will not only learn how to use the advertising tools of the social network, but also help your business reach a whole new level. In 28 days of online lessons and webinars, you will understand in which direction you need to work. Program experts and teachers will create a unique business model for you, connect influencers and other bloggers who will help strengthen your personal brand.
A separate block on the course “Instagram promotion in a new way” is work on the visual content of the account. Beautiful catchy photos, engaging stories and posts are especially popular with the audience. Not only will you be able to promote your own products, but you will also create a strong bond with potential customers.
Make payment more convenient
Work on customer service and convenience. Buying should be easy, so give your customers the option to pay in the way that suits them best. For example, introduce payment systems with a bank card, electronic money, or introduce the possibility of registering a product or service in installments.
Advertise a competitor
5 sure ways to increase sales
Some businessmen increase loyalty to the company through competitors. When you don’t have a product that a customer wants, suggest that they go to another store – this creates a friendly effect, as if you are really trying to help the person, not to profit from him. Be sure that customers will definitely want to return to such an attentive seller.
Have a sale
Make discounts on the most popular products to increase your profits. The lower the price for an item of active demand, the more sales will increase. Inexpensive goods impose a high-marginal effect: take, for example, the sales system in communication stores. It turns out that the main stream of income is focused not on the sale of expensive smartphones, but on cheaper accessories for them. Study the economics of your business and try to warm up the interest of the audience in this way. You can report a sale through Instagram tools: for example, through stories and the “Actual” section. Now all users can place links to sites directly from stories – it’s easier to click on them than to go to the profile header.