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5 surefire ways to increase sales in any business
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How to make your business recognizable? 5 tips

Every businessman dreams of his business flourishing and profit growing. And brand recognition is of great importance in this – people saw your logo and immediately understood what product or service they are talking about. It’s even cooler when a conversation about a certain area of ​​business is strongly associated with you.

It is difficult to achieve this, but it is definitely worth it. At a minimum, it is imperative to create positive associations with your name. What helps to make your business recognizable? These 5 tips will point you in the right direction and help you achieve your goal.

Word of mouth is still relevant
Despite the development of the Internet, through which we now receive the bulk of information, we are still strongly influenced by word of mouth. Judge for yourself, if none of our acquaintances has come across a company that we would like to learn more about, then where do we turn to? That’s right, we are looking for reviews of strangers. And depending on how positive they are, we decide whether to contact this office or not.

Be helpful to your potential customers
how to make your business recognizable
Photo: Unsplash.
And not only them. Be useful to the masses, even if you do not even see them as a potential interest in your product. Create useful content, give verified expert information, hire only qualified personnel so that people see you as real professionals.

Analyze competitors
This will allow you to find “holes” in their image that you can make your dignity and distinctive feature. For example, one popular bistro diner has thought of giving all its patrons disposable black gloves so they don’t get their hands dirty while they eat. This made it possible to distinguish it from a number of similar catering establishments.

Run various promotions
how to make your business recognizable
Photo: Pexels
People remember emotions. If they take part in some actions or at least see them, then they have strong impressions. For example, the manufacturer of one of the most popular energy drinks holds a competition every year for the best aircraft without an engine. The task of each team is to make a device of an unusual shape and test it in free flight from the bridge into the river. And what about the annual New Year’s promotions of everyone’s favorite soda, trucks with the logo of which drive around the city on the eve of the New Year? These brands know everything, you don’t even need to call them by name.

Harness the power of social media
Social media is a really powerful tool to promote your business. Even an entertainment platform like Instagram has become a strong sales channel and a place for entrepreneurs to grow. Many customers now rate a company by its social media profile.

On the one hand, everything is simple – register on Instagram and post photos of your product or description of services. But such a frivolous approach most often plays in the opposite direction from a decent image.

You can master the nuances of blogging on Instagram, learn about the features of its functionality and learn how to create high-quality content on the course of marketer Elena Nikulshina “Instagram promotion in a new way”. Here you will receive not only fundamental knowledge about the principles of this social network, but also learn about all the latest innovations that help build the right promotion strategy.

Learn more about doing business in Elena Nikulshina’s Instagram course “Instagram promotion in a new way”.

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