How to increase sales
1. Launch the New Year's tariff or the "Gift with Purchase..." promotion Whatever your company does, you can always create a favorable rate and come up with an unusual gift…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…

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Ads We Don't See, But They Work: 5 Facts About Influencer Marketing
Today, creating a recognizable brand has become much more difficult than 10 years ago. People are tired of the aggressive imposition of goods and services. And the promotion channels have…

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How has the retail shopper changed during the pandemic? 4 main trends
Life after the pandemic is fundamentally different from what it was “before”. If earlier we went to work in the office, now many people work remotely. Our habits have also…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been beyond doubt. The rule works almost 100%, applies to the promotion of almost all goods and services on the…

Continue reading →

service

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Checklist: how to build a career in 50+

Recruitment professionals and organizational leaders have noticed that the most vulnerable part of the population is among the unemployed people aged 50 and over. They have not yet retired, but they are unlikely to get their dream job. Or is it a myth? If you are in this category, now is the time to act. There are some useful tips to help you find yourself and become successful.

Assess your resources
how to find a job at 50
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9 hidden signs that they want to fire you any day

The job market is rarely teeming with dream jobs, so no one wants to be fired without warning. But the manager at any time can tell you: “Goodbye, our meeting was a mistake.” How to understand that you are a candidate for dismissal and correct yourself before it’s too late? Information can be gleaned from the experience of HR specialists, employees and leaders of large companies.

Here are 9 wake-up calls, after which you need to look for a new job or muster up your will and correct your mistakes on the spot. Continue reading

How renting a diesel generator will help keep work going even in times of crisis

Diesel generators are used in a huge number of facilities, and in some places they simply have to be installed according to the regulations. And all because the availability of electricity and its uninterrupted supply are important parameters for the functioning of many socially significant, public and private enterprises. Diesel generators are needed on construction sites, in the development of oil and gas fields and the construction of pipelines, in agriculture, food industry enterprises, as well as for rescue and emergency work. Continue reading

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How do you decide to change jobs? 5 tips for those who really want, but are afraid
It can be considered a great rarity when you like work “from” and “to” throughout your working life. Most often, after a while, it begins to annoy, thoughts appear to…

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What's Behind the Dodo Empire
The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese…

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5 surefire ways to increase sales in any business
Sometimes entrepreneurs face a "freeze" in sales. It would seem that the business is built perfectly, but customers still bypass you. Maybe it's the wrong positioning. We have put together…

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Hookah catering - a new format of aromatic and smoky business
The audience of metropolitan hookah bars has grown several times over the past 3-4 years, but the pandemic and legislative restrictions have shaken the market so much that many establishments…

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