10 trends
Every entrepreneur is concerned about the question: "How to keep regular customers and attract new ones?". In this article, we have collected the most important trends of the year that…

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Guerrilla Marketing: Features and Benefits
The author of the book himself attributed to guerrilla marketing unusually designed business cards, booklets, leaflets, which were left in the places where the representatives of the target audience are…

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How to make your business recognizable? 5 tips
Every businessman dreams of his business flourishing and profit growing. And brand recognition is of great importance in this - people saw your logo and immediately understood what product or…

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How to quickly learn business English? 5 tips from a business English coach
We often fall under the delusion that if you just learn English, then you can use it in all situations. On a tourist trip, in informal communication and, of course,…

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7 Highly Paying Jobs You Can Learn Online
The field of online education around the world is growing at a rapid pace. The pandemic has played a big role in this. Sitting at home on self-isolation, we appreciated…

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greatest role

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Checklist: how to build a career in 50+

Recruitment professionals and organizational leaders have noticed that the most vulnerable part of the population is among the unemployed people aged 50 and over. They have not yet retired, but they are unlikely to get their dream job. Or is it a myth? If you are in this category, now is the time to act. There are some useful tips to help you find yourself and become successful.

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how to find a job at 50
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5 reasons why your salary has not increased for several years

You have been working in your specialty for a long time, but you have not seen an increase in salary for several years – perhaps 5, or even 10, or 20. Is this situation familiar? Often the reason lies not in the greed of the employer (although this happens), but your inaction and laziness.

Of course, you will want to object. After all, you do your job conscientiously, you have a good reputation and in general you love what you do. But before you get angry, check out these 5 reasons. If you recognize yourself in at least one, then there is no one to blame. Continue reading

Outsourcing is a lifeline for business: what is it and what are the benefits

A good businessman is always trying to keep costs down. This is especially true now, when entrepreneurs are going through hard times. To stay afloat, you have to figure out how to make business maintenance cheaper, but this has no effect on customers. Continue reading

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How to make the lighting of the refrigerating chamber‑warehouse in accordance with the regulations
How to make the lighting of the refrigerating chamber-warehouse in accordance with the regulations For clarity, you can see the distribution in colors in the following diagram. How to make…

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What's Behind the Dodo Empire
The founder of the Dodo Pizza chain, Fyodor Ovchinnikov, told Svoiy delo how to overtake international giant pizzerias, capture Moscow with a franchise from the regions and conquer the Chinese…

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5 branding misconceptions that are keeping your business from growing
The high achievement of any company is that its brand is recognized by a large number of people. A memorable color scheme, an interesting logo and a sonorous slogan work…

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Ads We Don't See, But They Work: 5 Facts About Influencer Marketing
Today, creating a recognizable brand has become much more difficult than 10 years ago. People are tired of the aggressive imposition of goods and services. And the promotion channels have…

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